UBIQ Watches is an independent Singaporean watch brand known for its vibrant designs, contemporary aesthetics, and optimistic approach to watchmaking. Founded in 2023, the brand seeks to create timepieces that bring joy, creativity, and individuality to everyday wear. Drawing inspiration from both vintage and modern watch design, UBIQ combines bold colors, thoughtful details, and practical functionality to produce watches that stand out in the growing microbrand community. The brand name is derived from the word "ubiquitous," reflecting its ambition to become a recognizable presence among watch enthusiasts worldwide. Collections such as the DUAL Series 01 and TREK exemplify UBIQ's philosophy of blending style, durability, and accessibility. Today, UBIQ Watches is gaining recognition as one of Singapore's most promising independent watch brands.
Drayson Phua is the founder of UBIQ Watches and a Singapore-based creative director with a passion for design, storytelling, and horology. His journey into watchmaking began while searching for a meaningful timepiece that he could eventually pass on to his son. Inspired by the colorful and optimistic world of childhood, Phua envisioned a watch brand that would challenge the often conservative nature of traditional watch design. Leveraging his background in branding and creative direction, he established UBIQ Watches with a focus on vibrancy, dynamism, and creativity. His hands-on involvement in design and product development has been instrumental in shaping the brand's distinctive identity.
Drayson Phua also serves as the Chief Executive Officer of UBIQ Watches, overseeing the company's creative vision, product development, and business strategy. Under his leadership, the brand has successfully launched its debut DUAL Series 01 and the TREK collection, earning positive recognition within the global microbrand watch community. Phua remains committed to building a brand that prioritizes originality, optimism, and customer engagement while maintaining high standards of quality and design. His vision continues to drive UBIQ's growth as an emerging force in contemporary independent watchmaking.
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